Doing Both shows how Cisco turns business questions into market answers, offering real-life examples that will benefit forward-looking leaders. 

— Jeff Immelt, Chairman and CEO, GE

Doing Both Book Cover

Over the past seven years, in a highly unstable global economy, Cisco doubled revenue, tripled profits, and quadrupled earnings per share. How?

By Doing Both.

When companies face key strategic decisions, they often take one path and abandon the other. They focus on innovation and new business models at the expense of core businesses or vice versa. They stress discipline and sacrifice flexibility. They focus on customers and ignore partners.

And they struggle.

Cisco believes there is a better way: Doing Both.

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Author proceeds from sales of Doing Both will go to charity.