Book Reviews and Articles
February 8th, 2011
Can anyone replace Steve Jobs? That's what a lot of analysts, investors and customers are wondering now that the Apple CEO (AAPL) has indicated that he will take a medical leave of absence from the company–his third in the past few years.
Decision Prescription
by Inder Sidhu
December 21st, 2010
Economic growth or deficit reduction? In the United States, there seems to be only one choice—though competing interests argue over which is correct. In the UK, however, the coalition government thinks otherwise. Rather than endlessly debating which priority is greater, David Cameron's administration has knuckled down and taken on both challenges simultaneously. While the decision is putting great strain on citizens throughout Britain, it is the proper course to pursue given the nation's high unemployment and elevated debt.
Innovate or Adapt? The Challenge of New Markets (pdf)
by Inder Sidhu
December 2010
Imagine a world in which a child can attend school for just $1 per month and where a visit to a doctor costs less than a candy bar from a vending machine. Fantasy, right? Not to Cisco. We are working to make accessible education and affordable health care a reality for literally billions of people.
Innovation by "Doing Both" Cisco Manages Contradictions That Drive Growth and Profit (pdf)
by Alistair Davidson
December 20th, 2010
Interview with Inder Sidhu, SVP Strategy and Planning for Worldwide Operations at Cisco.
Managing the 'Van Halen effect' in companies
by Inder Sidhu
December 13th, 2010
Here's a blast from the past that might rock your world next year: Rock-and-roll hall-of-famers Van Halen are reportedly reuniting in 2011 with former front-man David Lee Roth for a new tour and album..
Cisco’s Virtual Management Lab
by Inder Sidhu
November 15th, 2010
How one of the world’s most innovative companies discovered the value of focusing its R&D attention on its own business practices.
Doing Both: A Cisco Executive Explains Why It Makes Sense to Avoid 'Either-Or' Scenarios--Both in Life, and in Business
by Inder Sidhu
November 11th, 2010
"Even in the remotest times, long preceding the Christian era, the ancients understood the value of dignifying their harbors with impressive works. The Colossus of Rhodes and the Pharaohs of Alexandria were counted among the seven wonders of the world. ... But the bridge across the Golden Gate would dwarf and overshadow them all."
The Cisco Way (pdf)
by Benedict Paramanand
October 27th, 2010
After the famous Toyota Way and later the HP Way, Cisco may now stake its claim to its own Way. Cisco’s ‘Doing Both’ strategy in the past seven years has helped double revenue, triple profits, and quadruple earnings per share.
October 18th, 2010
How the largest social network can pursue both its own objectives and its customer needs.
What The Cloud Above Obscures
by Inder Sidhu
October 4th, 2010
For more than a decade, technology's elite companies have reigned supreme by following one fundamental business formula. They have each attracted a large following with innovative point products that they later transformed into technology platforms that were as appealing as they were inescapable.
If Email is Dead, What Replaces It?
by Wayne Turmel
October 1st, 2010
People hate email. We read about it all the time, including in this column (but then I whine about a lot of things). Many people claim email is fading away as the malevolent primary tool of our workday and good riddance to it. Sounds good, at first blush.
How Amazon Maintains Its Edge
by Inder Sidhu
September 13th, 2010
What company can boast a sold-out handheld electronic gadget, a transformational business computing platform and a clever idea for the future of TV and movie viewing?
September 7th, 2010
Rather than make a foolish tradeoff between prioritizing profits or permanence, CEOs must preoccupy themselves with doing both.
Doing Both, Part 2: A Simple Plan for a Better Life
by Patricia Sellers
September 2nd, 2010
Here, in Part 2 of his Guest Post, Cisco Systems (CSCO) SVP Inder Sidhu describes how he applied his strategy of "doing both" to succeed in America. This is an adapted excerpt from his recently released book, Doing Both: How Cisco Captures Today's Profits and Drives Tomorrow's Growth.
Doing both: A simple plan for a better life
by Patricia Sellers
September 1st, 2010
We strive to achieve at the office and succeed at home. We try to live for today and plan for tomorrow. We labor long and hard to give our children the things that our parents gave to us: roots to keep them grounded and wings to help them soar. As a son in the East and a father in the West, I "do both" whenever I can.
August 26th, 2010
Inder Sidhu's Doing Both was number one on the Inc./800-CEO-READ Business Book Bestseller List in July. Jon recently sent him three questions he asks of all our best-selling authors, and I really enjoyed his answers...
Book Review: Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth
by S. Sadagopan
August 20th, 2010
The strategic insights that Doing Both provides are quite interesting -- such as how Cisco manages the partner channel, how they changed the channel strategy, the globalization initiative of Cisco, deputing talents to potential spin-in's, and the fabled Cisco operational committee's.
Doing Both: An Interview with Cisco's Inder Sidhu
by Drea Knufken
August 12th, 2010
Focus on your core competency. Prioritize. Do one thing at a time. Business has used these mantras for at least the past 20 years. But Cisco SVP Inder Sidhu wants to ask you this: What if you can do both?
July 22nd, 2010
What's the biggest opportunity for Cisco (Nasdaq: CSCO)? What's the biggest challenge?
The Not-So-Dirty Secret Behind P&G's Innovation
by Mac Gree
July 22nd, 2010
1 Surprising Way Cisco Makes Money
by Mac Gree
July 22nd, 2010
With a $133 billion market cap, networking giant Cisco (Nasdaq: CSCO) is the largest player in its field. However, competition is rapidly expanding. Hewlett-Packard (NYSE: HPQ), Alcatel-Lucent (NYSE: ALU), and Juniper Networks (NYSE: JNPR) are all aggressively pursuing their slice of the networking pie. Yet, in spite of this competition, Cisco keeps up its domination of the industry.
The Biggest Threats to Amazon, Apple, and Google
by Mac Gree
July 22nd, 2010
Amazon (Nasdaq: AMZN), Apple (Nasdaq: AAPL), and Google (Nasdaq: GOOG) are celebrated for their innovation. Can they sustain that innovation? What are the biggest threats to Amazon, Apple, and Google?
How to give up power and get more done
by Inder Sidhu
July 13th, 2010
Would you give up some of your authority and responsibility if it resulted in accomplishing more?
July 7th, 2010
Cisco's Inder Sidhu's Guidebook to Capturing New Profit and Growth Opportunities Tops Amazon.com Bestseller List
Excerpt from Doing Both: BYD Dreams of Electric Cars
by Inder Sidhu
June 28th, 2010
China-based BYD wants to be the first to deliver a mass-produced, electric-powered, plug-in vehicle. It might just do it, too.
June 8th, 2010
How will the massive deployment of conferencing technology change the workplaces of the future?
The Two-Pronged Approach To Innovation Your Company Needs
by Inder Sidhu
June 24th, 2010
Pursuing both disruptive and sustaining innovation at the same time can multiply your success.
How To Get Beyond False Choices
by Inder Sidhu
May 24th, 2010
Ever lose sleep over a difficult business decision? Did you watch the hours tick by as you agonized over the advantages of one option, or the risk of selecting the other?


















